(Source: Conversation Agent, 2007)Due to the development of advanced science and technologies, the ways of communications have changed. The mixture of digital covergance, personal computing and global networking, these new forms of media is booming and is giving rise to great changes in the communication environment (Naughton, 2006). Blogs, video websites, Twitter, forums and social networking websites have become the latest trend in the field of communication.
The online publishing materials have changed the ways people used to contact with each other and the way people read. In Malaysia, online journalism only came into attention around 1997 - 1998 and is growing rapidly until today (Ghazali, 2009). The existence of blogs enabled us to share news and information easier and faster. Social networking websites provide a more convinient way for us to contact and keep in touch with families and friends. Youtube has made watching movies online possible. Based on the information from the measurement firm Nielsen, almost two over three of all video views in the United State happen on Youtube (The New York Times, 2009). In the past, people can only from a printed newspaper and books, but nowadays, they can read from the websites that provide online news or download ebooks which is more convinient and faster. For example, news articles and news clips regarding the Poland plane crash can be found on Times Online website and Youtube respectively.
One of the issues that surfaced after the existence of new media the politicians are following the trends, as we can see from the 1 Malaysia campaign introduced by our current Prime Minister. Other than posters and advertisements in the traditional newspaper and magazines, The 1 Malaysia Website serves as a platform for Prime Minister to post his opinions about the development of Malaysia and he also collects suggestion from the feedbacks and comments of the readers, so as to interact with them and bring him closer to them. Video recording method is also used by Prime Minister to deliver his messages to the readers.
The online publishing materials have changed the ways people used to contact with each other and the way people read. In Malaysia, online journalism only came into attention around 1997 - 1998 and is growing rapidly until today (Ghazali, 2009). The existence of blogs enabled us to share news and information easier and faster. Social networking websites provide a more convinient way for us to contact and keep in touch with families and friends. Youtube has made watching movies online possible. Based on the information from the measurement firm Nielsen, almost two over three of all video views in the United State happen on Youtube (The New York Times, 2009). In the past, people can only from a printed newspaper and books, but nowadays, they can read from the websites that provide online news or download ebooks which is more convinient and faster. For example, news articles and news clips regarding the Poland plane crash can be found on Times Online website and Youtube respectively.
One of the issues that surfaced after the existence of new media the politicians are following the trends, as we can see from the 1 Malaysia campaign introduced by our current Prime Minister. Other than posters and advertisements in the traditional newspaper and magazines, The 1 Malaysia Website serves as a platform for Prime Minister to post his opinions about the development of Malaysia and he also collects suggestion from the feedbacks and comments of the readers, so as to interact with them and bring him closer to them. Video recording method is also used by Prime Minister to deliver his messages to the readers.
(Source: Youtube.com, 2010)
Therefore, new media works together with old media can make the dedication of the intended message more effective, because more and more people knows about 1 Malaysia Concept. As said by Walker (2004), new media and old media complemented each other and they were the part of the same ecosystem (Walker, J 2004).
References:
- Ghazali, R 2009, Online Journalism: The Malaysian Scene, Agenda Daily, viewed 15 April 2010, http://www.agendadaily.com/cmspreview/content.jsp?id=com.tms.cms.article.Article_a64ff57d-ca9db1d0-13cd05a0-11d95ab0
- Naughton, John 2006, Blogging and the emerging media ecosystem, reutersinstitute.politics.ox.ac.uk, viewed 15 April 2010, http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf
- The New York Times 2009, Youtube, The New York Times, viewed 15 April 2010, http://topics.nytimes.com/top/news/business/companies/youtube/index.html
- Walker, J 2004, Old Media and New Media - Like it or not, they're partners, Reason Magazine, viewed 15 April 2010, http://reason.com/archives/2004/09/15/old-media-and-new-media
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